In line with having a website in 2025, selling products is no longer as simple or limited as doing e-commerce or keeping a blog. In terms of security, user experience and SEO, the technical structure of your site has become at least as important as the content.
All search engines, especially Google, HTTPS protocol not only does it see it as a standard, it also pushes sites that work with HTTP back in search results and helps their users “Not safeIt gives a ” warning.
In this case, why is it so important to switch your website to HTTPS? What should you pay attention to when choosing an SSL certificate? How do you maintain post-migration SEO compliance? In this article, we will try to answer all these questions together in their current form in accordance with 2025. Always follow the Bef Hosting Blog page, our current blog site on this and everything similar.
The encrypted version of HTTP is directly defined as HTTPS (HyperText Transfer Protocol Secure). If the visitor comes to your site, when he enters the site using HTTPS; It ensures information security by encrypting the data traffic that will occur between the visit – server with SSL/TLS. In this way, it protects especially sensitive data such as user information, payment details, or similar user login information, passwords, etc. Google also generally takes this security element into consideration and if you are in a race for a certain ranking on Google and want to rank above in keywords, it pays attention to these SSL certificate processers as one of the ranking criteria.
Beyond using HTTPS as a ranking signal, Google puts the “Not secure” tag on HTTP sites in its Chrome browser. This reduces users' trust in the site and can increase the bounce rate. Additionally, sites that use HTTPS gain priority in mobile searches.
Contrary to old perception, HTTPS no longer slows down your site. Sites using SSL can be even faster thanks to HTTP/2 and HTTP/3 supported servers. It is also possible to maintain performance without compromising security.
On sites that switch to HTTPS, users’ trust increases. Secure connectivity, especially in the areas of forms and e-commerce, increases conversion rates. Google gives extra points in SEO to sites that use SSL.
By paying attention to these issues and activating the SSL certificate if you are not active on your sites, you can allow your visitors to log in to your websites as a secure connection and support them in accessing them more securely and smoothly. Thanks to the https:// protocol, you can also show that your site is even more secure with the green “Secure” phrase in the left address bar of your website in each browser.
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