Should we think very carefully when choosing a domain name for your site? Does your domain name positively or negatively affect your website's brand identity?Our answer is yes!
Domain name is the core element of your website. It may win you the race to stand out among websites, or it may cause you to be forgotten and lose. Where does choosing an effective domain name help you?
Your site's URL address is the first element users will see when they visit you. It ensures that your visitors' prejudices about your website are shaped positively or negatively. Making your domain name memorable, reliable and attractive to users is very important for your positive first impression.
If your domain name is compatible with your keywords and target audience, it will positively affect your SEO data. This allows you to be displayed at the forefront of users' web searches.
Choosing an effective, original and memorable domain is an important step for your branding! A unique and catchy name is more likely to attract your visitors and encourage them to return to your website.
When choosing your domain extension, you will see many different options such as .com.tr, .com, .net, .org, .blog, .photography. Among these options .com since its extension has been registered “undocumented” since 2022, it also offers many generic domain opportunities. At this point, it is important to turn to the .com.tr extension as the first option to make your business look reliable.
The.com button pops up when you're doing a website search on the keyboard of most smartphones. Therefore, most of the users searching with your domain name will add the.com extension to the end of their search without thinking. We recommend that you choose the most catchy and common extension so that you can be easily reached and your visitors do not fall into the error page.
Getting a domain name with a keyword will increase the visibility of your site! Having your keywords in your domain name allows you to be at the forefront of searches made by users in search engines. At the same time, users who see the keywords they are searching for in your domain name are more likely to visit your site.
You may need to be creative at this point as it will be difficult to find a domain with just your keywords. For example, you can combine your keyword with another word that aligns with your site content. In this way, you can make your domain name unique and at the same time increase your chances of being seen in users' search results.
Keyword usage will highlight you when choosing your domain name. However, if your name preference for keyword use is too long, your memorability will decrease.
Choosing a short and memorable domain name will be much more effective in terms of your recall and as it will reduce the likelihood of users making search errors. You should be careful not to overdo it when choosing a name. We recommend that you get a name for your domain that does not exceed 15 characters.
Your domain name should be practical as well as suitable for verbal pronunciation when writing. Having your site name suitable for verbal sharing among users will have a positive impact on your recognition.
For ease of understanding, we recommend that you do not use numbers and special characters. Sound-pleasing, fluent and pronunciation-appropriate choices will protect your visitors from misunderstandings, make it easier for them to reach your site and make you memorable.
Having a unique name when choosing your site name will place you in a unique position in the minds of users. Choosing names that may be associated with different brand names can put you in the background. At this point, it is very important to do a comprehensive research within the sector your site is in to ensure the originality of your idea.
You may want to stay away from very simple or vague expressions when searching for your unique name. For example, let's say you are going to establish an e-commerce site where you will sell t-shirts. tisort.com will be a domain choice that will remain very vague in your mind.
Your domain name should give the user ideas about what you offer on your website, while also becoming special with a name you create.
When you use hyphens or repetitive letters in your domain name, users are more likely to make spelling mistakes.
For example, you wanted to get the domain name tisort.com, but you saw that it was taken before you. You also bought the ti-sort.com domain. In this case, your users who want to visit you will either reach your competitor's website or fall on the error screen when they forget the hyphen. In both cases, you should avoid hyphens as your site traffic will be negatively affected.
In cases where repeatedly repeating letters are used, it becomes difficult to remember and pronounce your domain name correctly. Taking these measures to reduce the possibility of typographical errors when choosing your domain name will contribute positively to your branding!
We mentioned that your domain name should give you an idea about your site content. However, it will be to your benefit in the long run if you do not narrow down your content opportunities too much with your name preference.
For example, you initially bought the domain name of your e-commerce site, where you only produce and sell t-shirts, as tisort.com. However, in the future, you wanted to expand your startup and add products such as sweatshirts, sweaters and jackets to your product range. At this stage, your domain name may be misleading for your potential customers as it only serves as a reference for t-shirt sales. Therefore, it will be beneficial for you to make sure that your name selection is not too restrictive.
We talked about the importance of finding a unique name in order to become a brand. At the same time, doing detailed research on the name you choose before purchasing your domain name will be a great precaution in terms of copyright problems that may arise later. If the name you choose has already been used by a company before you, it may cause serious legal problems in the future.
It will be beneficial for you to search for the name you choose in search engines and many different social media platforms.
Once you are sure that there is no other business with the name you selected, see if your domain name has been obtained before Domain Inquiry you can check it on our page.
In today's world, domain names are used as investment tools by many people due to the possibility of branding in the future. Hundreds of thousands of domain names are registered worldwide every day because domain names are used not only for active use but also as an investment tool.
Considering this factor, you may not want to wait long when you believe you have found the right domain name. Be sure to register the name as soon as possible after a quick investigation. You don't want others to register your perfect domain name before you do!
After obtaining your domain name, you should think about the spelling mistakes your users may make in order to keep your accessibility at the highest level and protect your site traffic.
You can also purchase different TLD versions of your domain name. If you redirect purchased TLD versions to your website, you can protect your site traffic. Purchasing domain names created with common spelling errors will also make it easier for your users to reach you.
Even if you do not use it at the first stage after creating your website, it will be beneficial for you to open an account on social media platforms with your domain name. If you want to promote your brand on social media in the future, you eliminate the possibility that your username has been taken by someone else.
Remember that choosing the perfect domain name will not be the only reason for your success, but it will make great contributions to the formation of your brand identity!
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